20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

Common consulting issues

Common consulting issues

I spent last week at a client site, helping them look at processes, tools, and content. Good group, very fun, and I’ll be going back in a few weeks for more of the same. Telling you what you already know I worked with a writer who has been with the company since they were a startup. She has wide and deep product knowledge and is smart in the field of tech comm. And she spends her days with her head down, trying to put out fires. The other writer is newer to the products but brings real talent to the party. We looked at processes and how...

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