Content strategy is more than a buzzword
Content strategy is more than organizing parts in a website or knowledge base. Content strategy thinks deeply about content across the entire company and how it impacts the customer journey, supporting customers without the customer even knowing it’s happening.
But content doesn’t live in a corporate vacuum–it’s tied, or should be tied, to the company OKRs or KPIs. Content is the solution to many corporate problems, including churn, stickiness, and support costs.
Poke around my website and see what I’ve done in the past. I can help your organization create useful content that makes customers happy and meets the business requirements around your content.