This easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry insider, you will learn how to create and manage professional webinars that customers and potential customers will love.
Sharon Burton has run hundreds of webinars. In this book, she shares her experience to help you create, publicize, and run webinars that make a difference to the corporate bottom line and increase company “buzz.” Learn how to select topics, find speakers, advertise, run, and manage the follow up after the webinar is over.
Regardless of the size of your company, using her advice will help ensure that your webinars provide a competitive advantage and improve your corporate image.
- What are webinars
- Why Do you need webinars and who should run them?
- Choosing topics
- Platform selection
- Advertising your webinar
- Preparing for your webinar
- Managing your webinar
- After the webinar