Are you killing your marketing efforts after the sale is made? Yes you are.

Posted on Oct 21, 2013 | 3 comments

Your company puts a lot of effort in marketing – from advertising, social media marketing, putting engaging content on your website, and making sure the product sheets are shiny and attractive. And the effort is paying off – you’re probably meeting your sales numbers this year. It costs 6–7 times more to acquire a new customer than retain an existing one – Bain & Company What is your upsell/resell rate? Are your existing customers purchasing more of your products? How hard are your sales people working to make that...