20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

Is this your content?

Is this your content?

I’m a knitter, which means I have a yarn problem. If you’re a content developer, you have a content problem. And these are very similar. The good stuff is expensive Yarn, like content, comes is varying degrees of “good”. You can buy acrylic yarn for $5 a pound. That’s enough yarn to knit or crochet a blanket or sweater. But the yarn is scratchy in your hands to work with and the finished object will always be uncomfortable. It fits the need – to stay warm – but it’s not optimal. Acrylic yarns...

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