20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

Hazardous waste and other content development parables

Hazardous waste and other content development parables

As with most of you, we have an area where we put our household hazardous waste, like dead batteries, broken electronics, and dead light bulbs. I let the pile get fairly large before I gather it up and take it to the disposal location in my city. It can get quite overflowing. As I was gathering it all up this past weekend, I realized content development and content management is very similar. Old content Do you have old, perhaps outdated, perhaps broken, content? The answer is Yes, yes you do. What’s old content? It’s...

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