20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

Why you need social media

It seems like social media is everywhere – from Twitter to Facebook to Foursquare. Many people have their personal social media accounts but most companies are not taking advantage of the value of social media.

Why is that?

Often, it’s because companies are looking for the RIO (return on investment) for the costs of social media.

“If we invest time and money on social media, what dollar value does that add to us and our business goals?”

Social media is critical to your business.

  • It’s not about directly making money. It’s about positioning your company and making it responsive to the people who buy your products.
  • It’s not about 140 character press releases. It’s about engaging your users in what they’re interested in.
  • It’s not about how many followers you can get. It about connecting with your audience in such a way they want to follow you.
  • Finally, social media is not a passing trend. It’s here to stay because your users are excited about the connections they can make and the benefits they perceive.

That’s why social media is critical to your success as a company.

By Sharon Burton
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