20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

The forgotten part of the customer experience

The forgotten part of the customer experience

How good are your product instructions? How do you even know? Yet product instructions are the first point of contact with a product.  Product instructions are central to the post-sales customer experience. Product instructions: the unexamined piece of the Customer Experience Free webinar Feb 4 at 1pm Eastern. What you will learn Attend this free webinar to learn more about: 95% of your customers are using the product instructions 71% of your customers think if the instructions are confusing or incomplete, the overall quality of the product...

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