20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

Taxonomies and folksonomies

Taxonomies and folksonomies

While I was at Lavacon a while ago (a great conference if you can possible do it), I listened to a talk about taxonomies. How understanding the words that perhaps your content development group uses to talk about things improved the content. Understanding the taxonomy and simplifying it can reduce customer confusion and, if you localize, reduce localization costs. The speaker recommended identifying the main term and the current alternates and then deciding the relationships between them and what term you might standardize on. While this was...

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Upcoming events

Upcoming events

The last few years, I’ve been so buried with work, I’ve not gone to as many conferences as I would like. But I always make time for LavaCon. This year, it’s in Portland, October 7-9! Why Lavacon? I’ve gone to Lavacon for years. I think it’s one of the best conferences because it’s targeted for the more experienced people in the industry. That means you are going to learn something, hear best practices from people who have been in the trenches for some time, and generally have a great time. At the end of the...

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Conferences I’m Attending This Year

http://bit.ly/zOuEST

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