What do we measure in Tech Comm?

Posted on Jun 9, 2015 | 3 comments

This is the first of a multi-part series, discussing measures and KPIs in Tech Comm.  Measuring success is required to show results in the business space. Very few businesses allow projects for the sake of allowing a project—they want to see money results from a project. Businesses want to see a Return on Investment (ROI), a cost savings, or a cost avoidance. Additionally, there is the thought that you can only improve that which you measure (this may or may not be true, but it’s a often quoted). But what do we measure in Tech Comm?...