Are you helping your customer segments?

Posted on Nov 5, 2014 | 1 comment

Customer segments are the definable differentiations in your customers. For example, your customers over or under XX number of dollars in size, or the number of Spanish speaking customers or really any other way your customer base can divide out. Why is customer segmentation important? Customer segmentation is getting more important to businesses as big data becomes more available. It allows us to better understand who our customers are, what they are doing, and what we can do to help them stay engaged with us. Engaged customers are worth...