5 reasons why content creation/development vendors have it wrong

Posted on Oct 20, 2014 | 5 comments

Note: Since I wrote this, I’ve discovered 2 other blog posts on this subject:  Mark Baker JoAnn Hackos Clearly, this is an issue. [update added 11/14/14] I’ve spent the last few months getting new content development tools set up or helping to change the workflow. And (in my opinion), no content development vendor has it right yet. Here’s my top 5 reasons why: 5. You have to be an expert in the tool The vendors assume people will become expert in the tools. This is dumb for many situations. For example, in the oil and gas...