20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

Free webinar 2 Aug 2012 at 9am Pac

Free webinar 2 Aug 2012 at 9am Pac

Results of Consumer Poll or Why your customers are mad at you

In the world of product development and marketing, we have a myth that “no one reads the product instructions”. Inherent to this assumption is that product instructions are not important and can be ignored, as they are of no value.

This webinar looks at the results of a survey done in mid 2012 and contains some surprising results and actionable steps your company can make to differentiate your products and your brand from your competitors.

For example, 74% of respondents use the product instructions to install/set up products or when something goes wrong. Customers want clear instructions and they are angry and upset they don’t get them.

If you are involved in product development, marketing, or technical communication in any way, you need to attend this webinar.
Title:    Results of Consumer Poll or Why your customers are mad at you
Date:    Thursday, August 2, 2012
Time:    9:00 AM – 10:00 AM PDT
After registering you will receive a confirmation email containing information about joining the webinar. The webinar will be recorded and made available after the event is over. Sign up to make sure you receive that link.

Space is limited.
Reserve your webinar seat now at: https://www4.gotomeeting.com/register/829312527

To purchase your own copy of the full report, click here. Free version is available here.

By Sharon Burton

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