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	<title>Sharon Burton: Content Strategist</title>
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	<description>solving content strategy issues, end to end</description>
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		<title>Content developers vs writers</title>
		<link>http://www.sharonburton.com/content-developers-vs-writers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=content-developers-vs-writers</link>
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		<pubDate>Wed, 22 Feb 2012 13:03:25 +0000</pubDate>
		<dc:creator>Sharon Burton</dc:creator>
				<category><![CDATA[Content strategy]]></category>

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		<description><![CDATA[Regardless of what you exactly do in the field of creating or producing information, you spend time developing content. For most of us, that means writing but some of you do screen videos, or make illustrations. I’ve come to realize in the last 2 or so years, we need to stop calling this writing, or [...]]]></description>
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		<title>How your content is a business asset</title>
		<link>http://www.sharonburton.com/how-content-is-a-business-asset/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-content-is-a-business-asset</link>
		<comments>http://www.sharonburton.com/how-content-is-a-business-asset/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 16:35:36 +0000</pubDate>
		<dc:creator>Sharon Burton</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business issues]]></category>
		<category><![CDATA[Content strategy]]></category>

		<guid isPermaLink="false">http://www.sharonburton.com/?p=137</guid>
		<description><![CDATA[For most companies, the content they create is critical to the running of the business. Consider for a moment: Policies and procedures – state how the business is to be run, who does what and how. In industries with oversight, such as finance or medical, the business also must show auditors how the company has [...]]]></description>
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		<title>Mindtouch announces the 400 top</title>
		<link>http://www.sharonburton.com/mindtouch-announces-the-400-top/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mindtouch-announces-the-400-top</link>
		<comments>http://www.sharonburton.com/mindtouch-announces-the-400-top/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 15:14:10 +0000</pubDate>
		<dc:creator>Sharon Burton</dc:creator>
				<category><![CDATA[Best Practices]]></category>
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		<category><![CDATA[Social media]]></category>

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		<description><![CDATA[influential tech comm/content strategists and I placed at 18 out of 400! I&#8217;m excited and honored by the recognition. The list is impressive. Many of the people I watch and listen to (and sometimes know!) are also on the list. I&#8217;m delighted to be in this company at any level. To find out more and [...]]]></description>
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		<title>If you don&#8217;t have a social media plan, it&#8217;s 1994 all over for you</title>
		<link>http://www.sharonburton.com/if-you-dont-have-a-social-media-plan-its-1994-all-over-for-you/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=if-you-dont-have-a-social-media-plan-its-1994-all-over-for-you</link>
		<comments>http://www.sharonburton.com/if-you-dont-have-a-social-media-plan-its-1994-all-over-for-you/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 20:10:09 +0000</pubDate>
		<dc:creator>Sharon Burton</dc:creator>
				<category><![CDATA[Business issues]]></category>
		<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.sharonburton.com/?p=192</guid>
		<description><![CDATA[I read once that when TV first showed up as a technology, it was viewed as a way for rooms of people to watch an event as a group. People could perhaps go to a theater and all watch a TV together. And TV shows were thought of as radio shows, but showing people too. [...]]]></description>
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		<title>Powerful and useful user documentation</title>
		<link>http://www.sharonburton.com/powerful-and-useful-user-documentation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=powerful-and-useful-user-documentation</link>
		<comments>http://www.sharonburton.com/powerful-and-useful-user-documentation/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 16:11:56 +0000</pubDate>
		<dc:creator>Sharon Burton</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Classes]]></category>
		<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.sharonburton.com/?p=188</guid>
		<description><![CDATA[If you need to create user documentation for any products, this is the class for you. There is still time to sign up. 6 weeks of learning how to deliver what your users need, on time and in budget. And, as an added benefit, good user assistance reduces customer support costs and product returns. You [...]]]></description>
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		<title>Cognitive loads are heavy</title>
		<link>http://www.sharonburton.com/cognitive-loads-are-heavy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cognitive-loads-are-heavy</link>
		<comments>http://www.sharonburton.com/cognitive-loads-are-heavy/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 23:12:34 +0000</pubDate>
		<dc:creator>Sharon Burton</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business issues]]></category>
		<category><![CDATA[Content strategy]]></category>

		<guid isPermaLink="false">http://www.sharonburton.com/?p=108</guid>
		<description><![CDATA[What we do for a living – we being the field of people who develop information for others to consume – is educate people. We may teach them about the proper way to use our products, complete their vacation form, use that machine correctly, why they should buy our products, or many other things. But [...]]]></description>
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		<title>New tools are a chance to improve your workflow</title>
		<link>http://www.sharonburton.com/new-tools-are-a-chance-to-improve-your-workflow/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-tools-are-a-chance-to-improve-your-workflow</link>
		<comments>http://www.sharonburton.com/new-tools-are-a-chance-to-improve-your-workflow/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 14:44:57 +0000</pubDate>
		<dc:creator>Sharon Burton</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business issues]]></category>
		<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.sharonburton.com/?p=139</guid>
		<description><![CDATA[I was talking to a friend whose employer has merged with another company. My friend’s company spent the last 5 years clawing its way to supportable and repeatable processes throughout the company as they build software products. If you are familiar with the 5 levels of the Capability Maturity Model, they had finally reached something [...]]]></description>
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		<title>Single sourcing and content management</title>
		<link>http://www.sharonburton.com/single-sourcing-and-content-management/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=single-sourcing-and-content-management</link>
		<comments>http://www.sharonburton.com/single-sourcing-and-content-management/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 14:21:30 +0000</pubDate>
		<dc:creator>Sharon Burton</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business issues]]></category>
		<category><![CDATA[Content strategy]]></category>

		<guid isPermaLink="false">http://www.sharonburton.com/?p=121</guid>
		<description><![CDATA[The journal Technical Communication has article that I found very interesting. Single Sourcing and Content Management: A Survey of STC members. David Dayton and Keith Hopper. I’m not going to do a detailed review because you all can read it yourself. But what I found interesting was some of the results. Results Of the 276 [...]]]></description>
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		<title>The big problem in the room</title>
		<link>http://www.sharonburton.com/the-big-problem-in-the-room/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-big-problem-in-the-room</link>
		<comments>http://www.sharonburton.com/the-big-problem-in-the-room/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 14:14:43 +0000</pubDate>
		<dc:creator>Sharon Burton</dc:creator>
				<category><![CDATA[Content strategy]]></category>

		<guid isPermaLink="false">http://www.sharonburton.com/?p=131</guid>
		<description><![CDATA[Until recently, I had 2 very big dogs. Combined, they weighed more than I do. They were young dogs, too, so they had a lot of energy and, like all young creatures, they fell over where they were when they got tired. Typically, they fell over near me or my husband, usually me. Which was [...]]]></description>
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		<title>Adult learning theory</title>
		<link>http://www.sharonburton.com/adult-learning-theory/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adult-learning-theory</link>
		<comments>http://www.sharonburton.com/adult-learning-theory/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 15:13:52 +0000</pubDate>
		<dc:creator>Sharon Burton</dc:creator>
				<category><![CDATA[Best Practices]]></category>
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		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.sharonburton.com/?p=125</guid>
		<description><![CDATA[I’m not a strong visual learner. I like words and getting my hands on things. But many people are strong visual learners and I need to accommodate them in any content I develop. So, since I like words, I found a book that helps me with visual information. I thought I’d share some highlights with [...]]]></description>
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