Regardless of what you exactly do in the field of creating or producing information, you spend time developing content. For most of us, that means writing but some of you do screen videos, or make illustrations. I’ve come to realize in the last 2 or so years, we need to stop calling this writing, or [...]
For most companies, the content they create is critical to the running of the business. Consider for a moment: Policies and procedures – state how the business is to be run, who does what and how. In industries with oversight, such as finance or medical, the business also must show auditors how the company has [...]
influential tech comm/content strategists and I placed at 18 out of 400! I’m excited and honored by the recognition. The list is impressive. Many of the people I watch and listen to (and sometimes know!) are also on the list. I’m delighted to be in this company at any level. To find out more and [...]
I read once that when TV first showed up as a technology, it was viewed as a way for rooms of people to watch an event as a group. People could perhaps go to a theater and all watch a TV together. And TV shows were thought of as radio shows, but showing people too. [...]
Your organization probably produces a lot of content – policies and procedures, user facing content, web content, and more. Some of this content is critical to running your business and some is critical to people buying your products.
Regardless of the audience for this content, you need a defined way to create and distribute it. People creating content need to know what to do and how to make this content “context neutral” so that you can reuse this content where ever you need it.
Additionally, in this multi-national market, you need to deliver content in the languages of your users. Having a content strategy means your content can be localized without costing more than it originally cost to create.
People also need to know where existing content is and how to find it so they can reuse existing content. Reusing content prevents you from paying multiple times for the same content to be created, ensures consistency in the content, reduces localization costs, and allows you to only publish the right content.
All of these issues are part of a content strategy. Your company can’t afford to be without a strategy for your content because it costs too much.
Contact me to find out how I can help your company develop a strategy so your content is managed. I can probably help you reduce your current content costs by at least 20% in the first year.
