20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

Need some education? Update your skills?

Need some education? Update your skills?

Then I have a few things for you. Topic-based Authoring – virtual class July 18 to August 22, I’m teaching Topic-based Authoring through STC. Topic-based authoring is the best way to create and reuse content, regardless of the content.   What does this class cover?  Topic-based authoring is the next new thing in technical communication. It lets you create and reuse content, reduces project schedules, and improves your workflow. If you are looking to move to a structured writing environment such as DITA, it’s the first...

read more

Accepting new clients

Accepting new clients

I’m booking the second half of 2013 and am accepting new clients. If you need: help analyzing your content creation process expert support and guidance in tool selection on-site or virtual training in content creation tools and/or skills consulting to improve your webinars and your webinar results audience research social media messaging improvements customer facing content analysis post-sales customer facing content I can help with these and more. I don’t often accept new clients and my time books up fast when I do. Let’s...

read more

My first Unconference

My first Unconference

I’ve been invited to do a thing at my first unconference and I’m excited. I don’t want to call it a presentation, because that sounds unconference-like. When and where TC CAMP Date: Sunday, 26 January 2013 Time: 9:00 to 5:30 pm Venue: Silicon Valley Cloud Center, 222 Caspian Dr, Sunnyvale, CA 94089-1014 Map It’s an entire day of content issues and discussions in an unconference structure. The list of people who are participating is impressive and I’m certain to learn new things and think new thoughts. I bet you...

read more

Madcap Flare and Source Control in the Cloud

Madcap Flare and Source Control in the Cloud

We’re doing a conversion and clean up project for a client. I recommended that they go with Flare because it met their needs well at a price they can afford. We’re doing the entire convert/clean up thing offsite and when we’re done, we’ll hand the entire project over to them. And, of course, because this is the way it works, the client may need access to some of the files for an urgent project no one saw coming. So they may need access to the source files before we’re ready to hand them over as complete. And they...

read more

Selecting new tools webinar, 26 Sept 2012

Selecting new tools webinar, 26 Sept 2012

One of the things I do for clients is help them determine what their needs are and then what tool(s) can help meet their needs. There is a process and a set of methods I use to get them there. In September, I’m hosting a free webinar that goes over the process I use to help companies select a new tool(s). While I can’t tell you what’s right for you, I can tell you how to conduct the Needs Analysis on your own. It’s not a mysterious process and you can do it for your workplace if you don’t want to hire me or...

read more

Training class thru STC

Training class thru STC

I have a new online training class being offered thru the STC organization. This class covers designing, developing and delivering user documentation. It’s a 6 week class that goes thru all the steps needed to make sure your customers are happy with the clear and helpful product instructions you and your team create. To see the syllabus and sign up, click here. Looking forward to seeing you in class!  

read more
Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.