What’s clear communication and how do you get it?
We all know that content is King, or Queen, depending on your point of view. But regardless, content that communicates a message that resonates with the audience is critical, pre- and post-sales. All content is not created equal, though. Content that powerfully gets the message across in a way that makes sense to the receiver is the best content of all. This content is typically clearly communicated. Clear communication doesn’t happen by accident. And it’s too important to hope and wish it happens. Clear communication webinar...
read moreAre you communicating to your audience? Or with them?
I was browsing several vendor websites over the weekend and wound up laughing at the content marketing strategy, which, in this case, was not good. As I was reading one vendor’s site, it occurred to me the reading level was very high. I copied the content into Word and ran the Reading Level scan. I was not at all surprised to find the Flesch score was 8 and the Flesch-Kincaid was 18. (I didn’t have the SMOG on, but I bet that was really high, too.) Scores aren’t everything but they’re a lot So what do those scores...
read moreThe 5 things you need to know about Customer Experience
As you know, I’m big on the post-sales customer experience. I think this experience is critical to the success of our customers and the success of our products. I gave a well attended webinar on April 30 2014 about the 5 things you need to know about Customer Experience. The audience included tech comm, marketing, and customer experience professionals. I got lots of good questions both during and after to my personal email. The feedback is people got a lot of information they can use in their workplace to improve the customer experience...
read more5 things you must know webinar, April 30
As you know, I’m big on Customer Experience and technical publications. I’m running a series of articles about the relationship, in hopes of educating everyone. Product instructions matter to our customers. As part of that education process, I’m doing a free webinar at the end of April 2014 for the Congility group. Congility is a great group that also hosts a conference in the London area, typically held in mid to late June. Last year, I was lucky enough to go and then spent 4 days in London to see the city. What an amazing...
read moreThe forgotten part of the customer experience
How good are your product instructions? How do you even know? Yet product instructions are the first point of contact with a product. Product instructions are central to the post-sales customer experience. Product instructions: the unexamined piece of the Customer Experience Free webinar Feb 4 at 1pm Eastern. What you will learn Attend this free webinar to learn more about: 95% of your customers are using the product instructions 71% of your customers think if the instructions are confusing or incomplete, the overall quality of the product...
read moreNeeds Analysis webinar extra
The file I promised you to get you started is here. Needs Analysis Questions Burton It’s an Excel 2012 file. Right click and download.
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