20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

Your content is too expensive

If you’re creating content in Word, FrameMaker, or InDesign, your content costs are far too much and you’re probably getting unhelpful content.

Customer content, such as product instructions, are critical to the customer experience. But developing content in the wrong tool adds unnecessary costs and results in not enough content to meet your customers’ needs.

Read this series to find out more.

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By Sharon Burton

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