20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

Your content is costing too much

Your content is costing too much

This series shows you why you’re paying too much for your content.

The cost of developing content (part 1)
Developing content in Word seems “free” because Word is on everyone’s computer. But what is it costing you? Read more…

The cost of developing content (part 2)
Moving to higher end tools seems like the solution but is it? How do you know? Read more…

The cost of developing content (part 3)
Developing content in the wrong paradigm is costly. Can topic-based authoring help? Read more…

The cost of developing content (part 4)
The numbers show it’s cheaper to create content in a topic-based authoring tool. But what about localization? Read more…

The cost of developing content (part 5)
Moving to new content development tools costs money. Even free tools are not free. What are the typical costs? Read more…

The cost of developing content (part 6)
Change management is one of the harder parts of working in new paradigms. So how do you get people to change? Read more…

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By Sharon Burton

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