Regardless of what you exactly do in the field of creating or producing information, you spend time developing content. For most of us, that means writing but some of you do screen videos, or make illustrations. I’ve come to realize in the last 2 or so years, we need to stop calling this writing, or [...]
For most companies, the content they create is critical to the running of the business. Consider for a moment: Policies and procedures – state how the business is to be run, who does what and how. In industries with oversight, such as finance or medical, the business also must show auditors how the company has [...]
influential tech comm/content strategists and I placed at 18 out of 400! I’m excited and honored by the recognition. The list is impressive. Many of the people I watch and listen to (and sometimes know!) are also on the list. I’m delighted to be in this company at any level. To find out more and [...]
I read once that when TV first showed up as a technology, it was viewed as a way for rooms of people to watch an event as a group. People could perhaps go to a theater and all watch a TV together. And TV shows were thought of as radio shows, but showing people too. [...]
All companies create content. But many companies have no understanding of how content development works, even in their own company. Sometimes it may not even be clear to a company that their content has value.
Content development can seem like a black hole of cost. But it doesn’t have to.
We can solve this
I can help your company define a content development process. Even more important, I can help define content management processes that are appropriate for your company and your content.
Content management processes let you manage your content and your content costs. Managing these typically results in more appropriate content that’s less expensive to create manage.
Reuse content across departments
For example, your Customer Support team is probably creating knowledge base content for your customers. If that team publishes content in a silo, the rest of the company can’t leverage that existing content in the user docs or anywhere else.
The careful content vetting process you have in place for your user docs may not be used in Customer Support. What happens if you get audited? How do you make this work without spending thousands and thousands of dollars?
Contact me and we can talk about what your business needs.
