What do we measure in Tech Comm? (part 2)
In a previous article, I talked about some typical things we measure in Tech Comm and technical writing. I suggested that the traditional KPIs were often stupid. And some interesting suggestions came out of that in the comments. In this article, I’m going to start talking about tech comm in the business context and why that matters. Let’s start with Marketing and Sales. What does Marketing care about? I’m the first to admit I used to call the people over in marketing “weenies”. I was wrong. I didn’t...
read moreWhat do we measure in Tech Comm?
This is the first of a multi-part series, discussing measures and KPIs in Tech Comm. Measuring success is required to show results in the business space. Very few businesses allow projects for the sake of allowing a project—they want to see money results from a project. Businesses want to see a Return on Investment (ROI), a cost savings, or a cost avoidance. Additionally, there is the thought that you can only improve that which you measure (this may or may not be true, but it’s a often quoted). But what do we measure in Tech Comm?...
read more
Recent comments