Dear Sears
Dear Sears, (This is an open letter to Sears and, in italics, places where the experience did not meet the audience needs and why. We in the tech world and in the communication world can learn from this. All of this is only my thoughts and opinion.) —————————————————————————– We recently needed a minor repair on our dishwasher. Although we didn’t purchase it through you, we thought...
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If you’re in product development – marketing, development, or project management – you may have heard that “No one reads the product docs”. And that’s true, except it’s also completely false. And for a limited time, you can get the proof for free. No one reads product instructions to see how it all turns out People read the instructions as part of task support. They want to know how to do something or what to do when something goes unexpected. Which means people read parts of the instructions and they...
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