Do you have a Content Strategy?
Do you even know what that is?Your organization probably produces a lot of content – policies and procedures, user facing content, web content, and more. Some of this content is critical to running your business and some is critical to people buying your products.
Content is critical to the pre-sales process and to the post-sales customer experience.
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I can help you determine the appropriateness and quality of the content you have and do the gap analysis to get you the content you need.
Socializing content
Regardless of the audience for this content, you need a defined way to create and distribute it. People creating content need to know what to do and how to make this content “context neutral” so that you can reuse this content where ever you need it.
Additionally, in this multi-national market, you need to deliver content in the languages of your users. Having a content strategy means your content can be localized without costing more than it originally cost to create.
Finding content
People also need to know where existing content is and how to find it so they can reuse existing content. Reusing content prevents you from paying multiple times for the same content to be created, ensures consistency in the content, reduces localization costs, and allows you to only publish the right content.
All of these issues are part of a content strategy. Your company can’t afford to be without a strategy for your content because it costs too much.
To learn more about these issues, click here to see 3 webinar recordings I did that may help you.
I can help
Contact me to find out how I can help your company develop a strategy so your content is managed. I can probably help you reduce your current content costs by at least 20% in the first year.
Do you know your content is an asset?
Are you managing your content?Content is a business asset and needs to be managed, just as any other business asset in your company.
This can be a scary idea. If content is a business asset, how do you manage it? How can you improve the efficiency of content development? How do you reduce the costs but best leverage what you have? How do you deliver it to multiple devices?
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Solution
Several ways a company can start managing content is to leverage it as they do other assets:
- analyze the existing content, looking for ways to better leverage it
- improve the content development workflow
- reuse content where possible to reduce development costs
- use the right tools to allow content reuse and repurposing
- train the staff on how to better develop and leverage content for reuse
But how do you even get started? What are the Best Practices? What’s right for your workplace? Can you afford to have your staff figure all this out? How do you get through this maze?
You need a consultant
That’s where a consultant comes in. A consultant knows the issues to focus on, understands industry Best Practices and what your workflow needs, and can help you solve these issues. Then the consultant can lead your staff through the process or help you develop a plan for your staff to go through the process on their own.
If you’d like to learn more about how I can help lead your company through this maze, contact me at sharon@sharonburton.com or call at 1-951-369-8590.
Are you running excellent webinars?
Are you getting great results?You should be using webinars as part of your marketing strategy. Webinars are a fantastic way to educate your users on many topics, including your:
- Products
- Market space
- Best practices
- Important topics in your market
- and more
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You want excellence in your webinars
But doing your webinars badly takes away any gains you might get. What does “badly” include?
- Selecting the wrong topics or speakers
- Doing bait-and-switch webinars
- Creating the wrong webinar “tracks”
- Advertising your webinars poorly
- Unprofessionally managing your webinars
- Assigning an intern to manage your webinars
- And many more
I can help you set up (and then run, if you wish) your webinar series so you get the results you expect. I literally wrote the book on it!
Recordings and other useful links
Click these links to learn more about common mistakes, read my book, and then contact me to discuss how I can help. You really can’t afford to do this wrong.