Content is a business asset
Content is a business asset and needs to be managed, just as any other business asset in your company.
This can be a scary idea. If content is a business asset, how do you manage it? How can you improve the efficiency of content development? How do you reduce the costs but best leverage what you have?
Solution
Several ways a company can start managing content is to leverage it as they do other assets:
- analyze the existing content, looking for ways to better leverage it
- improve the content development workflow
- reuse content where possible to reduce development costs
- use the right tools to allow content reuse and repurposing
- train the staff on how to better develop and leverage content for reuse
But how do you even get started? What are the Best Practices? What’s right for your workplace? Can you afford to have your staff figure all this out? How do you get through this maze?
You need a consultant
That’s where a consultant comes in. A consultant knows the issues to focus on, understands industry Best Practices and what your workflow needs, and can help you solve these issues. Then the consultant can lead your staff through the process or help you develop a plan for your staff to go through the process on their own.
If you’d like to learn more about how I can help lead your company through this maze, contact me at sharon@sharonburton.com or call at 1-951-369-8590.
Sharon,
You’re preaching to the converted but… one still needs to demonstrate the ROI of content assets.
I feel this is where most of us fall down with dealing with skeptic clients.
Ivan