20 year content strategy veteran, Sharon Burton. Sharon Burton consults about content strategy, content business issues, social media and managing post-sales customer experience issues.

Your content is too expensive

If you’re creating content in Word, FrameMaker, or InDesign, your content costs are far too much and you’re probably getting unhelpful content.

Customer content, such as product instructions, are critical to the customer experience. But developing content in the wrong tool adds unnecessary costs and results in not enough content to meet your customers’ needs.

Read this series to find out more.

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Product instructions are Customer Experience

Do you even know if your product instructions are supporting your customer experience? Are they meeting the content needs of your customers? 

More companies are blowing this important Customer Experience touch point. Most companies don’t include the product documents as part of the Customer Journey, much less as part of the Customer Ecosystem.

Read the series to learn more about what product instructions mean to your customer experience.

Read the articles

 

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Onsite or Virtual Content Development Training

Do you have writers who need to brush up their skills? Engineers who can’t communicate? Moving to a new content development tool?

I provide companies with onsite or virtual training in issues around content workflow and content development, as well as tools used in the content development workflow process.

Courses can be customized to meet your needs.

See the list of classes read more
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