Your organization probably produces a lot of content – policies and procedures, user facing content, web content, and more. Some of this content is critical to running your business and some is critical to people buying your products.
Content is critical to the pre-sales process and to the post-sales customer experience.
I can help you determine the appropriateness and quality of the content you have and do the gap analysis to get you the content you need.
Regardless of the audience for this content, you need a defined way to create and distribute it. People creating content need to know what to do and how to make this content “context neutral” so that you can reuse this content where ever you need it.
Additionally, in this multi-national market, you need to deliver content in the languages of your users. Having a content strategy means your content can be localized without costing more than it originally cost to create.
People also need to know where existing content is and how to find it so they can reuse existing content. Reusing content prevents you from paying multiple times for the same content to be created, ensures consistency in the content, reduces localization costs, and allows you to only publish the right content.
All of these issues are part of a content strategy. Your company can’t afford to be without a strategy for your content because it costs too much.
To learn more about these issues, click here to see 3 webinar recordings I did that may help you.
I can help
Contact me to find out how I can help your company develop a strategy so your content is managed. I can probably help you reduce your current content costs by at least 20% in the first year.
I provide companies with onsite or virtual training in issues around content workflow and content development, as well as tools used in the content development workflow process. Training content can be customized to meet the needs of your company or professional organization.
- Topic-based authoring
- Clear Writing
- Content Development Best Practices
- Topic-based Authoring
- General Business Writing
- Writing for Reuse
- Understanding your Audience
- Using Social Media: Engage your customers
- Tools and Techniques to get started in Social Media
- Essential Writing Tips and Techniques for Engineers
- And more
- MadCap Software, including Flare®
- Author-it® Software
- Technical Communication Suite, including FrameMaker® and RoboHelp®
- And more
Whether your location is in the US or international, contact me to find out how I can cost-effectively train your staff in these and other topics. Using virtual tools, like GoToMeeting and Dropbox, we can make remote training work!
Contact me for details and a proposal using the form below.
You should be using webinars as part of your marketing strategy. Webinars are a fantastic way to educate your users on many topics, including your:
- Market space
- Best practices
- Important topics in your market
- and more
You want excellence in your webinars
But doing your webinars badly takes away any gains you might get. What does “badly” include?
- Selecting the wrong topics or speakers
- Doing bait-and-switch webinars
- Creating the wrong webinar “tracks”
- Advertising your webinars poorly
- Unprofessionally managing your webinars
- Assigning an intern to manage your webinars
- And many more
I can help you set up (and then run, if you wish) your webinar series so you get the results you expect. I literally wrote the book on it!