Your organization probably produces a lot of content – policies and procedures, user facing content, web content, and more. Some of this content is critical to running your business and some is critical to people buying your products.
Content is critical to the pre-sales process and to the post-sales customer experience.
I can help you determine the appropriateness and quality of the content you have and do the gap analysis to get you the content you need.
Regardless of the audience for this content, you need a defined way to create and distribute it. People creating content need to know what to do and how to make this content “context neutral” so that you can reuse this content where ever you need it.
Additionally, in this multi-national market, you need to deliver content in the languages of your users. Having a content strategy means your content can be localized without costing more than it originally cost to create.
People also need to know where existing content is and how to find it so they can reuse existing content. Reusing content prevents you from paying multiple times for the same content to be created, ensures consistency in the content, reduces localization costs, and allows you to only publish the right content.
All of these issues are part of a content strategy. Your company can’t afford to be without a strategy for your content because it costs too much.
To learn more about these issues, click here to see 3 webinar recordings I did that may help you.
I can help
Contact me to find out how I can help your company develop a strategy so your content is managed. I can probably help you reduce your current content costs by at least 20% in the first year.
Content is a business asset and needs to be managed, just as any other business asset in your company.
This can be a scary idea. If content is a business asset, how do you manage it? How can you improve the efficiency of content development? How do you reduce the costs but best leverage what you have? How do you deliver it to multiple devices?
Several ways a company can start managing content is to leverage it as they do other assets:
- analyze the existing content, looking for ways to better leverage it
- improve the content development workflow
- reuse content where possible to reduce development costs
- use the right tools to allow content reuse and repurposing
- train the staff on how to better develop and leverage content for reuse
But how do you even get started? What are the Best Practices? What’s right for your workplace? Can you afford to have your staff figure all this out? How do you get through this maze?
You need a consultant
That’s where a consultant comes in. A consultant knows the issues to focus on, understands industry Best Practices and what your workflow needs, and can help you solve these issues. Then the consultant can lead your staff through the process or help you develop a plan for your staff to go through the process on their own.
If you’d like to learn more about how I can help lead your company through this maze, contact me at firstname.lastname@example.org or call at 1-951-369-8590. Or use the form below.
I provide companies with onsite or virtual training in issues around content workflow and content development, as well as tools used in the content development workflow process. Training content can be customized to meet the needs of your company or professional organization.
- Topic-based authoring
- Clear Writing
- Content Development Best Practices
- Topic-based Authoring
- General Business Writing
- Writing for Reuse
- Understanding your Audience
- Using Social Media: Engage your customers
- Tools and Techniques to get started in Social Media
- Essential Writing Tips and Techniques for Engineers
- And more
- MadCap Software, including Flare®
- Author-it® Software
- Technical Communication Suite, including FrameMaker® and RoboHelp®
- And more
Whether your location is in the US or international, contact me to find out how I can cost-effectively train your staff in these and other topics. Using virtual tools, like GoToMeeting and Dropbox, we can make remote training work!
Contact me for details and a proposal using the form below.