For most companies, the content they create is critical to the running of the business. Consider for a moment: Policies and procedures – state how the business is to be run, who does what and how. In industries with oversight, such as finance or medical, the business also must show auditors how the company has [...]
influential tech comm/content strategists and I placed at 18 out of 400! I’m excited and honored by the recognition. The list is impressive. Many of the people I watch and listen to (and sometimes know!) are also on the list. I’m delighted to be in this company at any level. To find out more and [...]
I read once that when TV first showed up as a technology, it was viewed as a way for rooms of people to watch an event as a group. People could perhaps go to a theater and all watch a TV together. And TV shows were thought of as radio shows, but showing people too. [...]
If you need to create user documentation for any products, this is the class for you. There is still time to sign up. 6 weeks of learning how to deliver what your users need, on time and in budget. And, as an added benefit, good user assistance reduces customer support costs and product returns. You [...]
Content is a business asset and needs to be managed, just as any other business asset in your company.
This can be a scary idea. If content is a business asset, how do you manage it? How can you improve the efficiency of content development? How do you reduce the costs but best leverage what you have?
Solution
Several ways a company can start managing content is to leverage it as they do other assets:
But how do you even get started? What are the Best Practices? What’s right for your workplace? Can you afford to have your staff figure all this out? How do you get through this maze?
You need a consultant
That’s where a consultant comes in. A consultant knows the issues to focus on, understands industry Best Practices and what your workflow needs, and can help you solve these issues. Then the consultant can lead your staff through the process or help you develop a plan for your staff to go through the process on their own.
If you’d like to learn more about how I can help lead your company through this maze, contact me at sharon@sharonburton.com or call at 1-951-369-8590.
Sharon,
You’re preaching to the converted but… one still needs to demonstrate the ROI of content assets.
I feel this is where most of us fall down with dealing with skeptic clients.
Ivan